Nurturing Baby…Naturally: GroVia Launches with Fanfare!

Noticed something a little different around Kelly’s Closet lately? One of our favorite brands, GroBaby, has recently rebranded and relaunched itself as GroVia to better represent the brand values and offerings. With this new branding, GroVia is embracing their mission to simplify the way parents nurture their babies with nature and we couldn’t be prouder of them!

The inaugural product launch from the newly branded company is the GroVia Bio Diaper, a proprietary disposable diaper made of special fibers and renewable resources. These phenomenal diapers are approved under the strictest global testing and certification system as a product that contains no substances known as harmful to humans.

To complement the new branding and product launch, GroVia honored moms and moms-to-be in a very special Mother’s Day celebration in Los Angeles. The GroVia and Celebrity Parents Celebrate at the Annual Dog and Baby Buffet found celebrities like Minnie Driver and Jodie Sweetin autographing GroVia Diapers to be auctioned off to benefit the Shriners Hospital for Children.

Way to go GroVia!