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Monday, October 26, 2009

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Product Focus: g is for Green! All about gDiapers...

One day over breakfast, Jason and Kim Graham-Nye came across an interesting fact. They discovered conventional disposable diapers are the third largest contributors to landfills in the world and yet only five percent of the population uses them. It was a fact of stunning proportion met by another amazing fact. A single disposable diaper can take up to 500 years to biodegrade in the landfill. Well, that got the Jason and Kim thinking, since they were about to have a baby themselves. At 60 diapers a week until toilet training kicks in, compounded by the possibility of having more than one child... well, it was beyond comprehension. And so they gasped. Did they want to jump on the landfill train? Absolutely not! What would the neighbors say? How would they face the world on Earth Day? And what about their garbage can? Could it contain it all?

It was too much to imagine and so they did what any two self respecting, socially responsible people do in a situation like that, they began researching an alternative. Obviously, disposables were out. Cloth used too much water for the water conscious couple living in drought-stricken Australia. Jason and Kimberly discovered a Tasmanian company that made flushable diapers, right in their own backyard! Thrilled with the discovery and their belief in the product, they bought the worldwide rights (excluding Australia and New Zealand), raised several million dollars, improved the product and brought the concept to the United States (in Portland, Oregon).

Fair Dinkum
The company’s motto, Fair Dinkum, is an Australian expression that means being genuine and real with everyone you encounter. That is gDiapers philosophy toward their business, their people, their customers and the planet.

gDiapers is also about children too (they’re a diaper company afterall)! If there's one thing they understand, it is that the needs of children don’t wait until the end of the workday. Until the Industrial Revolution came along and separated parents and children, families always worked together. So, gDiapers encourages their working parents to bring their kids to work. They provide an on-site child development center. If mom needs to nurse or wants some playtime with her baby, gDiapers is set up to accommodate her needs. If a child is sick, by all means, go home. We hope everyone feels better soon.

People, planet, profit = fair dinkum.

What are gDiapers?
gDiapers are the best of cloth diapers and disposable in one eco-friendly diaper. gDiapers, which stands for green diapers, consist of a washable, cotton outer little gPant (92% cotton and 8% spandex), snap-in liners (polyurethane coated nylon) and a plastic-free biodegradable diaper gRefill. The biodegradable gRefills are made from cellulose rayon coverstock, a fluffed wood pulp interior, and super absorber. They are free from elemental chlorine, latex, perfumes, dyes, and plastic.

gDiapers recently introduced reusable cloth inserts to the product lineup. Each gCloth insert is made from two layers of soft 100% polyester microfleece to keep baby dry and two layers of hemp/cotton fleece to absorb wetness and lock in moisture.

All items are made of breathable material just like sports clothing. So, babies stay dry and happy and are far less likely to get diaper rash. Can't flush? It's ok to toss our biodegradable diaper gRefills because they're plastic-free. Or garden compost the wet ones. They'll break down in 50-150 days.

Our products have passed all necessary testing and are in full compliance with Consumer Product Safety Improvement Act regulations. The CPSIA bans lead and phthalates in children’s products and mandates third party testing and certification, all of which gDiapers has passed with flying colors.

Why choose gDiapers?
For the last 40 years there have been but two choices in diapers. Cloth or disposable. That’s it. Now gDiapers offers a third option. 100% biodegradable*, flushable diapers. gDiapers puts waste where it belongs, in the toilet. Not the landfill.

You can use both gCloth and gRefills with little gPants. Our system is designed to offer you two diapering options with one diaper cover. Use gCloth at home and gRefills when you’re out and about. Best of all, you only need one type of diaper cover whether you flush, compost, toss or wash.

gDiapers are designed using the Cradle to Cradle** design principles of Bill McDonough and his firm MBDC. That means everything that goes into our gRefills gets re-absorbed back into the eco-system in a neutral or beneficial way. You’re turning waste into a resource and giving something back to the planet while reducing your family's footprint. Just think of the standing ovation you’ll get from the planet.

*Certified 100% biodegradable per ASTM standards in commercially managed and home composts..
**Cradle to Cradle CertifiedCM is a certification mark of MBDC.


Attila & Tamara said...

Very cool and informative article. Hearing this story takes these diapers from just being another product to a wonderful diaper made at a family run business with a face and a heart.

Erin said...

I am dying to try these. They look SO versatile to me! I'm surprised my local BabiesRUs doesn't carry the cloth inserts yet -- bummer!

Kelly said...

I will have to give these a try! Something to consider when traveling or when I will be away from the house all day and want to cut down on the diaper bag bulk!

Upstatemomof3 said...

I have been wanting to try them - they are on my list of things to try.

Rocketgurl said...

I love hearing about how companies got started!! I like the whold philosophy behind the company. It's really nice to know about the companies from which we buy products.

Big Mama said...

interesting! I have heard good and bad about g diapers.. but far more good than bad... if I had the extra cash flow I would TOTALLY try em!

The Jacobsen Family! said...

I love that they encourage their working parents bring their kids to work! Nice to learn more about this company, and gives me even more reasons to support them!

Catherine Anne said...

I have them for days we are on the go and need to flush the pad. We also use them adding our cloth inserts to them. Love this diaper~

Crystal B. said...

These sound like great diapers! The only thing that would make them more appealing to me is if they were one size instead of small medium and large. The idea of being able to replace the liner without washing the cover and still have the stay dry benefit is awesome!

Crystal B.


J TiBBS said...

gDiapers sound like a wonderful product. I'd really love to try them for our girls. And seriously, what a way to cut down on diaper bag bulk. =o) With two in diapers you can imagine how much gets jammed into my diaper bag.

the monkey's mama said...

I like their company, especially their gMum and gDad programs and their catchphrase. I used to think they were a little high on their horse (sometimes their tweets can be obnoxious :) but after reading this article about them, i've changed my mind!

Owen's Mom said...

I am intrigued by these. I taught ESL in Japan for a couple of years & taught a lesson on the environment. It was then I was blown away by the volume of landfill waste one baby's diapers can become. So far, gDiapers are not available in my town.

Crissy said...

This was a great read. I'm glad there's becoming a happy medium for those people who don't want to cloth diaper completely but who also don't want their diapers stinking up landfills for hundreds of years. I'd love to try these diapers!

Savannah said...

WOW! I am so excited about these! I am going on a trip to Hawaii next summer and was already thinking about and dreading the fact that I would have to use disposables while I am there! I was hoping there would be some other option I could come up with... and I think I just did! Hooray! Thank you!!

Lexi said...

my girlfriend uses these for her baby, i covet them :) if only we have some money to spare