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Monday, September 7, 2009

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Product Focus: Grandma El's

Finally, the end to diaper rash, for good!

The Company:
Founded in 2005, and owned by Jonathan & Melissa Posner, the proud parents of a 2 1/2year old daughter, Giavannah, Grandma El’s Diaper Rash Remedy & Prevention was formulated in early 1972 by Jonathan’s father, Robert Posner, a renowned skin care specialist and cosmetic chemist. It was initially formulated for Jonathans’ stubborn diaper rash in their Long Island home. When it was realized that the product worked so well, Grandma El (Eleanor Posner), found herself hand delivering this miracle to people who had heard of the product from their friends.

Jonathan followed in his mother’s footsteps and as the word of this miraculous product continued to spread, he hand delivered the miracle to friend’s and neighbors at all hours. He then formed the company using the name Grandma El’s and now helps prevent and heal diaper rash throughout the country. If your baby is in diapers, you Need Grandma El’s!

The Inventor:
The product, Grandma El’s Diaper Rash Remedy & Prevention, was formulated in 1972 by Robert M. Posner. At this time, Posner was one of the most well known formulators of wound healing products, lecturing across the country in hospitals and nursing homes including burn units at UCLA, Albert Einstein Medical Center in NY, and The Sam Houston Burn Center in Texas. Robert M. Posner is responsible for research and development for the Company. Posner, a 45 year veteran cosmetic chemist, is known for formulating some of the most effective skin care products available today.

What’s in it
Grandma El’s is manufactured by an FDA and cGMP compliant skin care product manufacturer in New York, USA. Grandma El’s contains no preservatives and only contains ingredients on the FDA GRAS (Generally Regarded as Safe) List so you can be assured your baby is getting the safest therapy.
  • Natural Vitamin E - an anti-oxidant, derived from Wheat Germ Oil.
  • Balsam of Peru natural derivatives - a plant of Peru, known as a healing agent.
  • Salicylic Acid - Promotes new skin growth. Derived from Willow Bark.
  • Yellow Petrolatum - A moisture barrier. Derived from natural mineral oil.
  • Anhydrous Lanolin - Insecticide-Free, Allergy-Free. Protects and heals.

Why Grandma El’s
Grandma El’s Diaper Rash Remedy & Prevention is absolutely the most effective diaper changing ointment available today. Used with every diaper change, Grandma El’s will keep your baby free of diaper rash as it prevents, protects, and heals. Grandma El’s is pediatrician recommended & hypo-allergenic, and safe for babies with even the most sensitive skin.

Grandma El’s has put an end to the white, messy paste, lotions, and creams. The patented formula creates a breathable barrier which lets your baby’s skin breathe as it protects from moisture, making it the fastest, most effective product available. Grandma El’s begins working immediately on contact to sooth and heal your baby’s sensitive bottom. Over 76% or our parents are brand loyal to Grandma El’s.

Grandma El’s is the only product tested and approved by Happy Heinys to work with cloth diapers.

If your baby is in diapers, you need Grandma El’s.


ih0ney said...

It's nice to know how this product came into production, i really love the diaper rash prevention!

Christina's Cookies said...

I would LOVE to try this brand for my 2 boys' sensitive skin!

HappilyDomestic said...

Sounds like wonderful products!

Jill said...

I'd like to try Grandma Els..when I run out of my Method diaper cream I'll give it a go.

Tiffany said...

I LOVE Grandma El's!!! My DD is SUPER sensitive and it is the only thing that keeps her rash free!!! It smells nice and, more importantly, WORKS!!!!

Anna said...

Thanks for sharing more about this product line!

Ashley said...

does this product work with all cloth diapers, or just Happy Heiny's? I'd like to try it!

Crissy said...

First of all...Giavannah is BEAUTIFUL!

What I love about Grandma El's products is that it's GREAT for sensitive skin and it really does have a breathable barrier. Other creams I've tried are just disgusting and sticky. Grandma El's is NOT that white,messy paste that we all know and hate. Great product!

hosiewosie said...

do you still need a barrier between Grandma El's and cloth diapers?

Cloth Diaperer Extraordinaire said...


Yes, the Grandma El's is safe for use with all cloth diapers and not just Happy Heinys - however, Happy Heinys has personally tested the diaper cream and approves it!

No, you shouldn't need to use a liner. However, I always like to err on the side of caution and use it just in case - but no, you don't have to use a liner with this cream!

J TiBBS said...

We use Grandma El's. I absolutely love it. Thanks for sharing the story behind their success. =o)

ONCE upon a time.... said...

I'm curious to know how this product works...I just ordered some, and i'm hoping i am impressed! if i like it, i plan to order other items in this line, as i have had a hard time finding an organic/less processed shampoo or body wash for my son's sensitive skin. thanks for the focus! --camille